Tree of Life

At an estimated US$3bn-$4bn, the global annual trade in Dates, is small by comparison to Bananas ($20bn), Cocoa ($10bn, $120bn cocoa derived consumer goods) or Coconuts & Coconut products ($12bn-$15bn). However, the cultural and demographic shifts resulting from globalisation, have prompted robust growth in demand for Dates and Date products outside the traditional markets of North Africa, Middle East and South Asia.